A laptop and phone displaying the Diamond Roofing website homepage, 'Built to Protect. Designed to Last.', beside a navy mug printed with the Diamond Roofing logo

Diamond Roofing

Building a premium identity for a modern roofing company.

My role

Brand identity

Logo design

Website UI

Marketing collateral

Logo Concept

Diamond Roofing logo: a diamond-shaped mark combining a roof peak and a house silhouette, above the wordmark 'Diamond Roofing' with an orange underline
Logo concept breakdown: Roof Peak represents protection and shelter, Diamond Shape represents strength and durability, House represents a sense of home

Colour Palette

White

HEX

#FFFFFF

Gradient

HEX

#E94C10

#EF8317

Midnight

HEX

#0E2136

Typography

Primary Typeface

Sora

Modern, geometric, confident.

Used for:

  • headings
  • signage
  • branding
  • marketing materials

Secondary Typeface

Inter

Clean, highly readable.

Used for:

  • body copy
  • documents
  • proposals
  • website content

Brand Applications

Diamond Roofing business cards in navy and white, featuring the logo, contact details and licence number
Diamond Roofing site banner on a construction fence, reading 'Built to Protect' with contact details
Diamond Roofing branded cap, polo shirt and t-shirt in navy with the logo embroidered on the chest
Diamond Roofing work truck and workshop signage in navy with the logo and service list
Diamond Roofing 3D wall-mounted signage in brushed metal on a dark building exterior

Website Design

Diamond Roofing website homepage: hero reading 'Built to Protect. Designed to Last.' over a house with a dark roof, with a Skilled Tradespeople / Premium Materials / End-to-End Care strip below
Diamond Roofing 'Precision Tile Roof Repairs' service page, covering restoration services, capabilities and a recent-works portfolio strip
Diamond Roofing 'Timber & Composite Decking' service page, covering material excellence and a recent-works portfolio strip

Mobile Experience

Five mobile screens of the Diamond Roofing website: home, our legacy, services overview, portfolio, and a request-a-quote contact form

Next Projects

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Have an idea, a project, or just want to chat?

annylam.hi@gmail.com